How to Do Ubersuggest Competitor Analysis? Best Strategies Explained

Competitor analysis is a cornerstone of successful SEO strategies, and Ubersuggest provides a robust platform to dissect your competitors’ moves and enhance your own approach. 

In this guide, we’ll explore step-by-step strategies to conduct effective competitor analysis using Ubersuggest.


Understanding the dynamics of your competitors and the strategies they employ is crucial for staying ahead in the competitive world of SEO. 

Ubersuggest, with its comprehensive suite of tools, simplifies the process, making competitor analysis accessible even for beginners.

Setting Up Ubersuggest

To get started, create an account on Ubersuggest and familiarize yourself with the dashboard. 

The user-friendly interface ensures a smooth navigation experience, allowing you to delve into competitor analysis effortlessly.

Understanding Ubersuggest Metrics

Before diving into competitor analysis, grasp key metrics such as keyword overview and backlinks. 

These metrics lay the foundation for a detailed examination of your competitors’ SEO strategies.

Identifying Competitors on Ubersuggest

Locate the competitor analysis feature on Ubersuggest and input either your domain or a specific keyword. 

Ubersuggest will generate a list of competitors, providing valuable insights into your niche.

Analyzing Competitor Keywords

Uncover your competitors’ top-performing keywords and assess the keyword difficulty. 

This information is gold, helping you refine your own keyword strategy for optimal results.

Backlink Analysis on Ubersuggest

Recognize the importance of backlinks in SEO and leverage Ubersuggest to gain insights into your competitors’ backlink profiles. 

Understand their sources of authority and strategize accordingly.

Content Gap Analysis

Identify content gaps between you and your competitors. Use this knowledge to create targeted content that fills these gaps, giving you a competitive edge.

Domain Comparison

Take advantage of Ubersuggest’s ability to analyze multiple competitors simultaneously. This holistic view aids in understanding the overall competitive landscape within your industry.

Ubersuggest’s SEO Audit Tool

Explore the SEO audit feature on Ubersuggest. This tool provides a comprehensive analysis of your website’s SEO health and suggests actionable improvements.

Tracking Competitor Changes Over Time

Utilize Ubersuggest’s historical data to track changes in your competitors’ strategies over time. This insight allows you to adapt your approach based on evolving trends.

Utilizing Ubersuggest for Local SEO Competitor Analysis

Tailor your competitor analysis for local businesses. Understand the significance of local keyword research and implement location-specific strategies.

Social Media Analysis on Ubersuggest

Extend your analysis beyond traditional SEO by monitoring your competitors’ social media presence. Integrate these insights into your overall SEO strategy for a well-rounded approach.

Creating Actionable Plans Based on Analysis

Translate the gathered insights into a step-by-step action plan. Set achievable goals and implement strategies that align with your newfound understanding of the competitive landscape.

Common Pitfalls in Competitor Analysis

Avoid common pitfalls such as relying solely on surface-level data. Strike a balance between emulating successful strategies and innovating to maintain a unique edge.


In summary, Ubersuggest offers a powerful toolkit for competitor analysis, empowering you to make informed decisions and stay ahead in the ever-evolving realm of SEO. Regularly revisiting and adjusting your strategy based on competitor insights is key to sustained success.


Is Ubersuggest suitable for beginners?

Absolutely! Ubersuggest’s user-friendly interface makes it accessible for beginners while offering advanced features for seasoned SEO professionals.

How often should I conduct competitor analysis?

For optimal results, perform competitor analysis regularly, at least quarterly, to stay abreast of industry changes.

Can Ubersuggest help with local SEO?

Yes, Ubersuggest provides tools specifically designed for local SEO, allowing you to tailor your analysis to local markets.

Are there any hidden costs associated with Ubersuggest?

Ubersuggest offers both free and paid plans. While the free version provides valuable insights, the paid plans unlock additional features for more in-depth analysis.

Can I export data from Ubersuggest for offline use?

Yes, Ubersuggest allows users to export data, making it convenient for offline analysis and reporting.